Marketing operations

Systems + tech

Business operations

Team operations

Client operations


I help service-based professionals and creative agencies build scalable backend operations that support growth and sustainability in business using ClickUp as the operational base.

Hi, I'm Jena

What is Outsourcing?

Outsourcing is the business practice of hiring a party outside a company to perform services and create goods that traditionally were performed in-house by the company’s own employees and staff. – Investopedia

In way more relatable terms, outsourcing is the move in your small business that allows you to focus on your top priorities and delegate those that do not serve you or are not your main skill set. Outsourcing, if done right, can save you time, money, and energy that can then be used to further a better client experience.

Why is Outsourcing Important?

Outsourcing gives you the chance to stick to your strengths.

When you first start your business, you really do wear ALL the hats. You are the CEO, accountant, marketing manager, social media guru, and every other possible position that needs to be filled.

This is such an important time in your growth as an entrepreneur, but as you already know because you are here, it is NOT sustainable. You can only do so much for so long before plates get dropped, appointments get missed, and clients get frustrated. Outsourcing gives you the chance to stay in your genius. That is why figuring out WHEN & HOW to outsource is so important.

Here are four ways to know when outsourcing is for you!

1. You feel like you are always running out of time.

Everyone feels like there isn’t enough time in the day, and that’s honestly normal, BUT when it gets to the point where there isn’t enough time in the day for you to complete tasks that are a priority, that’s when it becomes a real issue.

Your client’s work should get done, you should be able to take care of your needs, and you should be able to have a sense of true accomplishment in your work.

2. You are ready to level up, but you know you cannot do it alone.

The fire, the passion, the idea is there, but resources, support, or time arent. If you are the “ideas” person, you probably need the strategy person or the implementor. If you are the strategy person, hire the creative person or the networking person. What do you feel is missing as you prep for the next level? That is where outsourcing starts to come into play.

3. You want to offer new things but cannot find the time to squeeze them in.

Okay so you have booked out all of your current offers, BUT you really really want to launch something new. Possibly something passive or a collection of all the work you have already done? Give yourself more time and have someone else tackle the leg work for you.

4. You are making more mistakes.

Ugh, this is the one none of us want to admit is the issue.

As business owners and entrepreneurs, it is not only important but it is CRUCIAL to recognize where we are making mistakes, and how we can improve moving forward.

The most common cause of these issues is lack of time, lack of passion, or lack of attention. All of these can be remedied if you take the time to hire the right person to pick up where you cannot.

If only one or two of these relates, consider working on your back-end system for optimization possibilities.

How to Know When to Outsource In Your Small Business

When to Outsource

Team Operations

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